Purple toning shampoo
A purple anti-yellowing shampoo that reveals the radiance of gray and white hair from the very first use.
Its purple pigments neutralize yellow tones for a purer, cooler white, without drying out the hair. Amino acids and hyaluronic acid repair and hydrate the fiber in depth. The targeted step of a routine that enhances the shine and clarity of gray and white hair.
Description
For which hair types
Our anti-yellowing shampoo is suitable for white and/or gray hair, whether it is still salt and pepper or already completely gray or white.
No need to have completely white hair to use it: it also supports hair in transition.
Usage
Ingredients
Clinical trials
GREY SCIENCE
GRIS science is based on a simple conviction: grey and white hair are not a problem to be corrected, but a different fiber to be understood.
GRIS develops a comprehensive, biomimetic scientific approach to grey and white hair. By acting on the fiber and the scalp, our formulas durably preserve their quality, radiance, and vitality.
Provide lasting hydration
With the disappearance of melanin, gray and white hair becomes more porous and loses its ability to retain water. GRIS combines a very low molecular weight hyaluronic acid, which captures and maintains hydration, with Prodew® 500, a biomimetic complex of 11 amino acids inspired by the natural composition of hair, to restore moisture balance and strengthen the fiber.
Together, these active ingredients restore lasting hydration, which is essential for the quality of white hair.
Activate molecular biomimicry
GRIS relies on molecular biomimicry to draw inspiration from the natural mechanisms involved in hair vitality and structure.
The copper peptide, naturally present in the body, helps to preserve hair vitality over time, while Prodew® 500, a biomimetic complex of 11 amino acids inspired by the composition of the fiber, helps to strengthen its structure. This approach helps to lastingly preserve the quality of white hair, for a stronger, suppler, and shinier fiber.
Maintaining scalp balance
Yes, our formulas are designed for daily use, gentle on the scalp and hair fiber.
Results after 15 days of use
After 15 days of use, testers report softer hair and a visible reduction in yellow tones, as well as an overall improvement in shine, suppleness, and manageability.
*Based on a GRIS consumer study conducted among several dozen testers with 30% to 100% white hair
Le shampoing violet est particulièrement efficace. Le leave-in aide également à discipliner les cheveux et à les rendre plus faciles à coiffer.
Excellent produit d’efficacité.
Dès le premier shampoing la différence se fait sentir, les cheveux sont hydratés et d’une douceur .Un régal
Après ce shampoing dejaunissant, les cheveux sont lumineux et laisse une jolie couleur .
Encore des cheveux un peu jaunes…. Mais je n’en suis qu’à 2 semaines d’utilisation. Pas de reflets bleus , c’est important.
J’ai laissé pousser mes cheveux blancs il y a 37 ans
FAQ - ANTI-YELLOWING SHAMPOO
What is the GRIS anti-yellowing purple shampoo used for?
GRIS purple anti-yellowing shampoo neutralizes the yellow and golden tones that can dull grey and white hair.
Its purple pigments visually correct unwanted tones to reveal a purer, cooler, and more luminous white. Its formula cleanses delicately while preserving the softness, suppleness, and shine of the fiber.
Why can gray and white hair turn yellow?
Deprived of melanin, gray and white hair is more sensitive to external aggressors. Pollution, ultraviolet rays, heat from styling tools, limescale, smoke, or certain product residues can gradually dull its radiance and cause yellow tones to appear.
A purple shampoo helps to correct these tones in order to preserve the natural clarity and luminosity of white and gray hair.
What is the difference between purple shampoo and blue shampoo?
The difference lies in the principle of colorimetry. Purple, the complementary color to yellow, neutralizes the yellow undertones that frequently appear on gray, white, or very light blonde hair.
Blue works more effectively on orange or copper undertones, which are often present in lightened brown hair. To remove yellow tones from white and gray hair, a purple shampoo is therefore generally more suitable than a blue shampoo.
Does the GRIS anti-yellowing purple shampoo color white hair?
No. The GRIS anti-yellowing purple shampoo is not a color-depositing shampoo. Its pigments are temporarily deposited on the surface of the hair fiber to visually neutralize yellow undertones without permanently altering the hair color.
On very light or particularly porous hair, an excessive application time may leave a slight temporary violet tint. It is therefore important to follow the recommended application time and to rinse thoroughly.
What results can be expected from the first use?
From the very first use, yellow tones appear neutralized and the color regains more clarity. Grey and white hair looks purer, cooler, and naturally more luminous.
The fiber retains its suppleness and softness thanks to a combination of moisturizing and biomimetic active ingredients. Results may vary depending on the intensity of yellow tones, hair porosity, and the leave-in time.
Does the GRIS anti-yellowing purple shampoo dry out hair?
No. Its formula has been designed to neutralize yellow tones without accentuating the natural dryness of gray and white hair.
Its gentle cleansing base is combined with glycerin, hyaluronic acid, amino acids, hydrolyzed proteins, and castor oil. These active ingredients help preserve the hydration, suppleness, and quality of the fiber, without weighing it down.
How often should I use this purple shampoo for gray and white hair?
The GRIS purple anti-yellowing shampoo should be used once or twice a week, depending on the intensity of the yellow tones and the desired result.
Excessive use is not necessary. Alternate it with the GRIS moisturizing care shampoo to preserve the hair fiber's balance while maintaining a luminous color.
How do I apply the GREY anti-yellowing purple shampoo and how long should I leave it on?
After a first wash with the GRIS hydrating care shampoo, rinse the hair and then apply a small amount of GRIS purple anti-yellowing shampoo to wet hair.
Gently massage the scalp and distribute the lather through the lengths. Leave on for one to two minutes, depending on the desired level of correction, then rinse thoroughly. Wash your hands after application if necessary.
How do I incorporate purple anti-yellowing shampoo into my GREY hair routine?
You can use the GRIS anti-yellowing shampoo as your main shampoo or as a supplement to the GRIS moisturizing care shampoo.
Start with an initial wash using the GRIS moisturizing care shampoo to cleanse the hair and prepare the fiber. Then, apply the GRIS purple anti-yellowing shampoo, leave it on for one to two minutes, and rinse thoroughly.
Regardless of your preferred combo, always double-wash.
Follow with the GRIS conditioner to nourish and make detangling easier. Finish with the GRIS leave-in day treatment to extend hydration, tame frizz, and preserve the luminosity of gray and white hair.
Is this purple shampoo suitable for salt-and-pepper hair and the transition to natural gray?
Yes. The GRIS anti-yellowing purple shampoo is suitable for early silver strands as well as salt-and-pepper or fully white hair.
During the transition, it helps preserve the brightness of grey roots and white strands by neutralizing yellow tones. For colored or highly porous lengths, adjust the quantity and leave-in time to achieve an even result.
Does the GRIS anti-yellowing purple shampoo offer a natural composition, free from sulfates, silicones, and parabens?
Yes. Its formula is sulfate-free, silicone-free, paraben-free, and composed of over 97% ingredients of natural origin.
Is the GRIS purple anti-yellowing shampoo vegan?
Yes, the GRIS anti-yellowing purple shampoo is vegan and its formulas are not tested on animals.
Is the GRIS purple anti-yellowing shampoo suitable for pregnant women?
Yes, the GRIS purple anti-yellowing shampoo is indicated as being suitable for pregnant women. As with any cosmetic product, it is recommended to follow the precautions for use and seek advice from a healthcare professional in case of any specific sensitivity or doubt.
Avoid contact with the eyes and rinse immediately if contact occurs. Do not apply the product to an irritated or damaged scalp and keep it out of reach of children.
