THE GREY PHILOSOPHY
GREY BELONGS TO YOU
At GRIS, the freedom to choose is not just a stance. It is at the heart of the brand.
Grey and white hair tell a unique story. Some women wish to preserve their natural color. Others choose to stop dyeing, let a few silver strands appear, or fully reveal their grey.
For a long time, white hair was considered something that had to be hidden. Revealing it should not become a new obligation. The essential thing is to be able to decide freely, according to one's desires, one's identity, and the moment in one's life.
Coloring, toning, blending, letting it grow, revealing it, or changing your mind: every choice is legitimate. GRIS creates care products to accompany every woman with excellence, kindness, and respect for her own rhythm.
SCIENTIFIC EXPERTISE AND NATURALNESS AT THE HEART OF GRIS
Grey and white hair is more than just a color. It is a hair type in its own right, with its own specific needs.
Our formulas don't start with a single ingredient, but with an in-depth understanding of the transformations of the hair fiber.
Each product for grey hair is developed to meet the needs of this unique hair type.
Expertise dedicated to grey and white fiber
Canities occurs when the production of melanin, the pigment that gives hair its color, gradually decreases and can eventually stop. This loss of pigmentation does not only alter the color: it is accompanied by profound and lasting changes to the fiber.
The cuticle, which forms the protective surface of the hair, can become more irregular and the fiber more porous. The hair then retains the water and lipids that protect it less effectively. More sensitive to friction and external aggressions, it can become drier, coarser, more fragile, and more prone to frizz.
Biomimetic-inspired active ingredients
Our approach is inspired by the components and mechanisms naturally present in the body.
Low molecular weight hyaluronic acid helps maintain hydration. Prodew® 500 provides biomimetic amino acids. Nutripeptide GR and copper peptides support the suppleness, strength, and quality of the fiber.
Natural and vegan formulas
Our skincare products are composed of 97% ingredients of natural origin. They are formulated without sulfates, silicones, and parabens.
Our products do not contain any ingredients of animal origin and are not tested on animals.
COLLECTIVE POWER AS A SIGNATURE
The appearance of the first gray hairs is an intimate experience, unique to every individual story. Yet, it is a universal phenomenon, experienced at different ages and in many different ways.
GRIS brings together this diversity of journeys, from the first silver strands to fully settled white hair. Every shade, every texture, and every choice enriches a pluralistic community.
This community inspires a more accurate and inclusive representation of gray and white hair. A vision in which everyone can recognize themselves, share their experience, and move forward at their own pace.
hair care products born from French expertise
From the design of our formulas to their manufacturing, every step combines expertise, high standards, and sensory appeal. A journey rooted in local regions, in service of a bold and contemporary vision of gray hair beauty.
100% made in France manufacturing
Conceived in Paris, developed in Auvergne-Rhône-Alpes, and manufactured in Saint-Rémy, GRIS hair care products are the result of French cosmetic expertise.
The excellence of French natural cosmetics
To develop its formulas, GRIS partnered with a benchmark company in French natural cosmetics. This collaboration combines expertise in gray hair with rigorous formulation know-how to create products that are high-performing, sensory, and respectful of the hair fiber.
